It is a very well designed knife with a practical and innovative sheath.
I do think it is a lot more money than is reasonable for a survival knife.
The real "Woodlore" knife is very expensive as well. I would guess that it is more for fans of the series than serious outdoorsmen. I would consider S7 a better steel for a survival knife than the new powdered steels as they can be very hard to sharpen with even normal equipment much less a rock. I will not be trading in my SS4 anytime soon but I would like one of those horizontal sheaths for it.