Of course, neither did I; I just think that Blackjack does themselves a disservice with that packaging. We bought the knife due to word-of-mouth recommendations, but if you were to see that box in a store or at a swap meet, would that packaging attract you or would it scream "Cheap POS"? I wouldn't take a second look if all I knew about the knife is the box -- the box size and 115% (or thereabouts) picture of the knife make it look ridiculous. I think a box that's about the right size with a 100% scaled picture would be more effective.