I, personally, think stuff like this is cool. I love the picture that SOG uses of a bullet being split by one of their old carbon steel knives. As for this "test" of shooting the side of the knife, I am not too surprised by the results because another knife maker shot the side of one of his S7 knives and had a similar outcome. Here's a picture of that:

[Linked Image from gossmanknives.com]

"Tests" like these to me are just fascinating (I suppose it's the engineer in me and my interest in material properties that causes this)!