JWB?? What brand/type of liqour is this?? If we're talking whiskey, I've always been fond of Jamesons and Gibsons; probably the two best whiskeys you could drop onto your tongue, IMHO. Crown Royal comes after them. LOL!
JWB = Johnny Walker Blue
I think I've read he's partial to the Blue label. It also comes in Black, Red, Green, Gold - the Blue being the most premium.
http://en.wikipedia.org/wiki/Johnnie_Walker