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JWB?? What brand/type of liqour is this?? If we're talking whiskey, I've always been fond of Jamesons and Gibsons; probably the two best whiskeys you could drop onto your tongue, IMHO. Crown Royal comes after them. LOL!

JWB = Johnny Walker Blue

I think I've read he's partial to the Blue label. It also comes in Black, Red, Green, Gold - the Blue being the most premium.

http://en.wikipedia.org/wiki/Johnnie_Walker