I confess, it does look nice, but I also gotta say, I don't like the cost. Jerry charges a lot more for his knives; that gives him more money to throw around at having a flashy site. I love my SYKs, and I love the site; I don't need it to be flashed up to continue loving it. Simple and utilitarian works just fine for me.

Just use a simple pic editor (like MS Paint), type across the front of the pic whether it's on sale or not, save and load it back up onto the site, and everyone knows and they're happy. I vote to keep costs down as much as possible; too many things are on the rise in our society as it is.