I don't know if anybody else will agree with me. But it strikes me that people are more likely to buy something that they know about than something they have only seen pictures of. To that end, perhaps it would be worth shipping out a few "review specimens" of upcoming knives to well known community members or equipment review magazines/sites, that kind of thing. That way they can do some hands-on with the knife, which you, Scrapyard, can then point at as you begin primary distribution and say "Look how awesome this is! You want one."

This will make it so that people can read the buzz about a Scrapyard product, and come the site and see "We will be taking orders for this next month". Instead of the product already being over-and-done from Scrapyard (and going for twice the price on the secondary market) by the time actual reviews start appearing.

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