This is what I bought as a firestarter in the outdoor shop that I go to.
It's basically fatwood with a coating on the end so that you can strike
it like a match. It burns for about 7 minutes, which is lots of time for
you to get a fire going.
I tried it out in a light wind and it worked good. Didn't blow out like
a match would. Haven't personally tried it out in any other conditions
other than wet weather with light wind.