Sometimes there may be a show discount of about $10 on a new release, other times not.

Of course, there's also tax at the show; recently, when buying NMSFNOs from the BusseCompanyStore and feeling a bit of resentment over the shipping, I stopped for a second and calculated sales tax, which I was not being charged online, but would have been 7% at Knob Creek. While I was paying $20 shipping for 2 knives, sales tax would have been $327.00/knife * 2 knives * .07 = $45.78 -- shipping didn't seem like such a bad deal in that context.