i enjoy the camaraderie of having a a coin.
also i keep mine in my wallet and whenever i shake the change out when im paying for something the challenge coin comes out...almost everyone asks what it is....my reply "its the YARD!!!" <img src="/ubbthreads/images/graemlins/grin.gif" alt="" /> seriously thought i just educate them on the best knives for the best price and the website to find them.
plant the seed.