If you are not needing something super tough like the G-Shocks, etc, then the Seiko 5 line have excellent value for money and some are quite classy. Fully automatic movements, date and day. I have 2 of them for everyday use.

The link below lists a whole heap of Seiko 5 variants in USD:

http://www.pmwf.com/Watches/WATCHSALES/SeikoFiveSalesTable.htm

That is what came immediately to mind; if anything else pops into it (my mind, that is) I might edit this post or reply again?

Hope that was of some help.