I gave up trying to understand it about two minutes after I waked in to BLADE Atlanta - it's just the way Jerry does things. He's got enough money from selling ridiculously expensive knives that he can have things his way.


And honestly, his way can be pretty fun, if you don't let yourself get upset when you miss out on something you like. The ganzaa's and the trough at BLADE are just plain FUN. I thought the idea of the trough was one of the dumbest things I'd ever heard, until I experienced it in person. There's a lot of joking about the cutthroat nature and the hog treachery, but there is also a crazy cool group of HOGS who are just a lot of fun to deal with.

If Jerry didn't market things the way he does, and have all the special releases and hard-to-snag goodies, the community wouldn't be what it is, either. He's built up this fan base by doing things his way, and it has made these three companies stretch a lot farther than just some guys with CNC machines and grinders pumping out sharp objects from an assembly line.