In short:

-Jerry Busse announces an upcoming Ganzaaa on the bladeforums.com Busse sub forum.
-Jerry waits an undisclosed amount of time (while the forums go nuts waiting) and announces some of the Busse Combat, Busse Custom Shop, and (if we are lucky) Busse Kin (Swamp Rat and SYCKO) knives that will be up for grabs in the Ganzaaa. You choose what you would like to have a chance to order.
-Jerry waits another undisclosed amount of time and uses his divine judgment and superb showmanship to spring a Ganzaaa date and time window. The time window is usually something like Tuesday 11/1/2011 9pm-10pm EST(hope, hope).
-You get an email listing the knives you want to order ready send in the split second that Jerry posts GO GO GO…… on Blade Forums.

There is actually one coming up http://www.bladeforums.com/forums/showthread.php/893676-KnoboGanzaaaa.-.-.-.-.-Coming-Soon!!!!!!

There will be more detailed instructions as Jerry makes his announcements.