PS - Regarding Newsletter. I don't understand the concept of limiting this to JYD's. You have already leveraged the Busse-kin Newsletter from Pokey very well. However, I would just aim to use it for ALL of your releases. The 11-11 never made it to the newsletter (that I recall). Additionally, it would be ideal if the newsletter announcements were sent at the same time as items being launched in the storefronts (for all of Bussekin).

Perhaps you're thinking of something different? Regardless, I like the newsletter concept. If executed well, it means I don't have to be on the boards every single day and I get access to announcements.