Those SureFire ads are pretty.. interesting too.
The ones i can recall are.. SureFire goes up against:
a charging moose, blinds a badguy in the dark, hit by a mortar that cracks an M-16, deflects a pistol round at close range..

..that's all i can think of..

JYD #5 "If you don't buy one now, you'll just kick yourself later.." -Karnack