BAH stainless is for wussies who can't stand a little rust. There are millions of stainless knives out there but hardly any of much better tool steel. If I wanted a stainless knife I would get a Fallkniven in the new laminated 3G steel.
ATS34 is crap compared to the steel the yard already uses. There are hundreds of companies making every kind of knife out of mid grade stainless like ATS34 so why would you want to take one of the only companies that uses tool steel and make a product where there is thousands of compition knives.