Well, I hope I'm right too <img src="/ubbthreads/images/graemlins/smile.gif" alt="" />
In a volume production environment with a new product in the production flow the normal practice is to ramp the production rate at some (carefully chosen) increasing volume rate. This allows the manufacturing team to get the bugs out of their assembly and test procedures and to begin optimizing the production processes for even higher volumes.
In my experience, ramping new products always brings some surprises. The goal is to minimize the scrap and rework required to get the product out, as well as ensure the quality is consistently high to avoid expensive returns.
Anyway, this long boring explanation is why I don't think he'll immediately go into "full" production but step it up in increments instead. He may already be well along in his product ramp...only the Shadow(dog) knows.