Yes, steam punk is more than just fashion. A lot of people make some really cool gadgets that actually work that look like they could be from the 1800's. For me the old tv show Wild Wild West embodies steam punk. They had cool clothes and gadgets galore.
The shoot was just a creative release for a bunch of creative people that rarely get to do something they enjoy. It would probably cost around $10-15 K to pull off a shot of this size if everyone got paid. It was a 13 person team that put this together with a month or so of gathering props and clothes. We started at 8am and went to around 4pm or so. Then we downloaded and did a quick edit.
It's just for our portfolios and fun. I hope to do a few more of these these year.