might be good to make a separate post about the rss feed. and some guys may not know how to how to get the feed.
Feel free to use my links. SInce I use Mac OS X's Mail application as my RSS reader I am not familiar with other RSS readers and I know of nothing for Windows(I'm sure there are tons, but I don't use Windows)
To clarify though, I do not get an email when something is posted to the store, but I do get a headline and short desription in my email client when something new is posted in the store. I have to actually look for the alert since it is not in my Inbox but under RSS feeds, but it's always popped up when something new is posted and has since at least the SS4.