but what's a fair profit? too many consumers think they know. too many companies are willing to shoot themselves in the foot.

a good example is remanufactured products that hit he markets now. company rushes a product to market, product is crap, the fix the problem and send the old products out the door with the new to maximize their profits. customers see a products just a few clicks away and very few see a difference. $100 vs. $75... So now this product is only worth $75... Businesses selling new product end up loosing money selling at cost which is still over $75.