feeling lazy right now but I'll give the ganza explanation a whirl...

the bussekin knife companies choose a select few (usually limited editon, non store items) knives to be sold during an online sale via the various busse kin related forums. jerry busse will announce a date and time and give the ganza a name usually based on events around the same time of the ganza. anybody interested in acquiring one of the limited offerings must monitor the forums during the given times and look for an officicial "Go, Go, Go!!!" post by jerry busse. when you see the "go" post you send an email containig your order information and order choices to the assigned email addresses.
if you are lucky then you will get in early and get the blades and/or limited edition numbered blades that you requested. if you are not lucky you will either fall for a fake jerry and think you got your order in or you will just be too late. you never know how many blades are offered and might as well send in regardless if you are late or send it in too early.

great fun if there's something you want. I've gotten a few blades like the wiener dog and a desert tan dog father. couple more... if your funds can handle it then buy two! somebody else will want it i you dont but good luck finding another if you fall madly in love with the one you have.