I don't think that having the a) time, b) funds, c) ability and d) priorities to travel to BLADE means that an individual is necessarily any more loyal than others. I am sure that there are a lot of people that show greater loyalty to the Bussekin brands via a), b), c) or d) individually, and have substantial or focused interest in the knives that are equal to anyone else. But, the term "loyalty" is very subjective - most companies would measure it via exclusivity of the relationship to the customer within that market or the amount of revenue from the customer, rather than via attendance at a remote event.