No question this thought out, and we benefit! We are not having to pay up for big marketing budgets. How many things can be bought that have real integrity? Not a lot, these knives (SY, SR, BC) do, think Bill Gates is going to welcome you to the Microsoft forum? I got a nice welcome from Dan (and other forum members even after my ignorant intro), and I appreciate that. With big companies trying to spend huge $$ to sell stuff so many miss the point, good product backed with integrity.