I posted this same thing elsewhere...

The overall length of the SAR4 is the same as the HG55, ergo the same price. 10 3/4". $397. Granted, the thickness is slightly less, but the SAR4 is going to appeal to more folks than the HG55 (which I did not buy).

I think the pricing is pretty much in line with past offerings. Take into consideration that the ASH-1 LE was $497, and it was a 12" overall knife.

I think folks here may be comparing this one to the SFNO LE, but that's not a fair comparison. The $427 was a HOG-only special price. Marketing scheme? Well probably, given that nearly anyone who could spell Busse got "inducted." However, had that SFNO release been priced in line with past LE's, it would have been more in the $550 to $600 range.