Let me say that I have nothing against the HOG fraternity idea...it is a good thing and generates camaraderie...and the people behind the companies in Bussekin do support the military and are first class in every respect... "marketing" is a hard task though and some of this may be unappealing to the likes of me....but it takes "all sorts" to make up a "customer base" and if I don't have much patience on the "tease" aspect it is perhaps because I see a more "harsh" side of life in what comes from military service and time is often seen for me in the "short term"...I don't know...for me these knives sell on performance...end of story...and the search for good gear which gives you better performance is "endemic" in any Armed Service...and the scramble to get something which "is good" is often encountered and the hardest thing for most of us is getting the "cash" to buy them. Once that is done...you sort of feel you ought to "qualify" to buy them....if that makes it clearer???