The prices aren't out of line with what I normally see. But that doesn't meant the prices ae good. I looked up the general prices for common stuff. They are within norms but still way more than I like to pay by a fair margin. It always surprises me when I see defensive ammo for about 25-29 bucks for a box of 20 when I buy boxes of 50 through a distributor for the same or less. But that is normal. Most people aren't carrying nearly 50 rds at a time eaither so they make their money where they can.