I know they have at least one of the funny guys from Youtube on there. I really don't see the reason to make fun of people who are prepared for whatever comes their way.

Its mainstream now. After what happened with Hurricanes in the U.S. and then the combined issues of people and the Government during Katrina and what happened in India, Hati and Japan I think people are seeing that a little preparation can make a huge difference between suffering and riding out a bad situation.

The more people are prepared the less trouble there will really be. No reason for panic and looting if you have what you need at home. Or your can get on the road quickly.