I am an optometist. Making glasses and contactlinses.
People pay a lot of money for their glasses, and it is a very personal thing, so they should recieve proper customer service.
In Dk glasses are pretty expensive. So it has to be well worth it for the customer to lay down 1500$ for their glasses.

Yes, I know that you are "The law" <img src="/ubbthreads/images/graemlins/wink.gif" alt="" />